Several of Calvin Klein's advertisements featured images of teenage models, some "who were reportedly as young as 15" in overly sexual and provocative poses. In , W.
It is hypothesized by that survey, that this is a result of a general numbing caused by over use of sexual stimuli  in advertising. Tom Reichert Abstract This article is a review of academic research on the content and effects of sexual information in advertising i. In summary, the studies conducted in this stream of literature converge on coherent findings:
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Volkswagen have a history of producing tongue-in-cheek adverts, and this one serves to compare their new convertible to a woman who goes topless at a beach. Ad Age , a magazine delivering news, analysis, and data on marketing and media, published a list of Top most effective advertising of the century, out of the , only 8 involved use of sex.
He started with multicultural themes, tied together under the campaign "United Colors of Benetton" then became increasingly provocative with interracial groupings, and unusual sexual images, such as a nun kissing a priest.
The latter rely on the viewer to interpret them. Amongst millions who viewed the commercial, very few will have noticed anything unusual; however, while this detail might not have been consciously perceived, it would have been interpreted sexually at the subconscious level.